I am a seasoned communications professional providing multi-disciplined consulting services. A brief overview of current and previous work follows.
Airspace Technologies is a technology-enabled logistics company specializing in time-critical shipments.
Identify and cultivate press opportunities to increase visibility and awareness; establish and maintain relationships with journalists; generate local and industry-specific media coverage. Compose and pitch press releases promoting new business wins, awards and company news. Monitor news, trends and social for company, their clients, competitors and industry mentions.
Verizon Enterprise Solutions
VES provides technology, solutions and services for enterprise and medium-sized businesses.
Contributed go-to-market strategies to refine product position, drive awareness and generate leads. Collaborated with cross-functional, global teams to create innovative solutions. Created sales and marketing collateral. Curated and shared content to establish a visible social presence for Verizon thought leaders.
Luxury Retreats creates personalized villa vacations, offering over 3000 villas in over 90 destinations.
Created and edited property profiles, generated taglines for global destinations, refreshed and optimized content for SEO. Content creation for web and mobile adhered to brand standards and style guide.
TRY the World
Try the World is a subscription box service delivering foods and goods from different countries each month.
Identified and pitched targeted press opportunities to increase visibility and awareness. Secured online press coverage that helped double conversion rates and provide exposure for the brand and founders.
DOODAD was a travel SIM card offering a simple, affordable way to purchase prepaid international data.
Pre-launch and launch activities for an early-stage startup. Built and executed an integrated marketing plan, developed an editorial calendar and ensured website, payment processing and customer service team were in place. Sourced advertising opportunities, curated press opportunities and grew a passionate social community.
Inflexion Interactive is a digital marketing agency servicing mid-sized and Fortune 1000 businesses.
Provided account management and business development, including cold-calling and targeted outreach campaigns. Conducted full analyses of prospect’s digital presence including website, social and search audits. Identified client-specific digital solutions and shared recommended strategies and tactics.
FOUR BRIDGES ADVISORY
FBA is a strategic growth consulting firm helping CEOs of venture-backed companies scale their business.
Ghostwriting thought leadership content for executive leadership team.
Events.com is a SaaS startup providing cloud-based solutions for event organizers and event goers.
Identified and cultivated press opportunities to increase visibility and awareness; established and maintained relationships with journalists; generated national, local and industry-specific media coverage. Composed and pitched press releases promoting new business wins, awards and company news.
VerbalizeIt enables businesses access to a global network of human language translators in real-time.
Developed and executed on a strategic business development plan that aligned with company's business strategy and goals. Generated a qualified sales pipeline and built relationships with decision makers.
ProjectExplorer.org brings the world into the classroom with multimedia content and lesson plans that improve students' global awareness and cross cultural understanding.
Conducted research and crafted content for upper elementary and middle school educational materials. Research was published in the ProjectExplorer.org Content & Usership Statistics Report, July 2012.
Tuna Oregon sells wild and sustainable albacore tuna and salmon canned on the Oregon Coast.
Proposed and conducted a social media audit for Tuna Oregon, an e-commerce startup, including its competitors. Developed and curated relevant content on Twitter and Pinterest.
CROWN CHIMP PRODUCTIONS
Crown Chimp Productions is an award-winning, boutique, full-service film production company.
Developed and executed on a strategic business development plan that aligned with company’s business strategy and goals. Generated a qualified sales pipeline and built relationships with decision makers.
Open English provides internet-based, personalized, live English-language instruction.
Provided online English instruction to Spanish- and Portuguese-speaking students through a unique learning platform. Offered a supportive, engaging and practical learning experience and empowered students on their path to English fluency.
Marketing Mob provides on-demand freelancers to support small businesses.
Researched, evaluated and provided solutions to increase customer acquisition and brand awareness for a variety of small businesses.
Explore Georgia is Georgia's official tourism board, a division of the Georgia Department of Economic Development.
Blogged on behalf of Explore Georgia to share exciting discoveries, activities and cuisine throughout the state.
Venture Atlanta is the Southeast's largest venture conference gathering together more than 900 entrepreneurs, investors, leaders and students for a high-caliber, two-day conference.
Article writing for the Venture Atlanta blog.
BluWave is a premier provider of information, insights and resources supporting accelerated value creation.
Drafted, edited and finalized sales and marketing materials.
TECH STARTUP EXPO
Tech Startup Expo highlights Rochester’s best resources for those starting or growing a high-tech company.
Researched and pitched targeted local media to generate press coverage for two-day technology event.
TIPPING POINT COMMUNICATIONS
Tipping Point is a marketing communications firm.
Developed and curated relevant social media content for three local clients: an independent senior living community, an HVAC service business and a law firm. Collaborated on the development of a public relations proposal for a new business pitch.
Excell is a VC fund that invests in seed and early-stage high-tech startups in New York State focused on Upstate.
Conducted a website audit, including proofreading and copy editing new website.
Love Beets is a purveyor of organic beet and beet juice products.
Increase awareness locally that Love Beets calls Rochester, New York, home.
Rescue Hub is a simple, modern software platform for delivering and tracking fire and EMS training.
Interview clients. Draft, edit and finalize sales and marketing materials.