Healthcare and Pharmaceutical

An icon of a pharmaceutical vial with a medical + symbol on it

My corporate experience allowed me the opportunity to work in nearly every industry with companies spanning the globe. I’ve partnered with startups to Global 500s and everything in between. As a consultant, I gravitate to clients in tech, healthcare, food and beverage, travel and tourism and education.

 

About

Throughout my career, most notably at DDB, which ranks among the top five advertising and marketing services global networks and Shire Health (now part of Ogilvy Healthworld), I worked with pharma giants that included, but not limited to, AstraZeneca, Bristol-Myers Squibb, Eli Lilly, Merck and Pfizer.

More specifically, I have worked on pharmaceutical brands from A(ctonel) to Z(ostavax). Indications ran the gamut from anti-nausea, birth control, bone health, diabetes, eczema, heart disease, HPV and oral chemotherapy, to name a few.

The work included communications strategies and execution, business development, strategic partnerships, research, localization and execution, managing day-to-day client needs, press release writing and distribution, client and partner collaboration, content creation, communication of brand strategies and client initiatives, clinical trial recruitment, event planning and execution and participation at industry events.

Some of this work was based in the US and was direct-to-consumer. Much of it was outside the US so it was crucial to connect with physicians, organizations and thought leaders in countries where DTC advertising of prescription drugs is not permitted.

In many cases, my team was responsible for sharing the communications strategy with global teams who would localize and execute within the market. In a few cases, my team was on the receiving end and we needed to localize and execute within the market.

As a consultant, I have collaborated with companies that include:

HerMD / Series A funding announcement and maintained the momentum

Crafted and implemented the communications strategy for HerMD's $10 million Series A. The project expanded to maintain the momentum of the impact of the announcement. In addition to increasing the visibility and awareness of HerMD, I also helped the team amplify the unmet need in the space (less than 20% of OBGYNs are trained in menopause and sexual health care) and to destigmatize the topics of menopause and sexual health. Across both priorities, we secured national, local and industry-specific media coverage in major outlets including MedCity NewsForbes, TechCrunch and more. This announcement set the stage for several high-profile partnerships.

Komel Caruso, Co-founder and Chief Growth Officer at HerMD said, “Partnering with Lori on our Series A funding announcement set the stage for an influx of press, investor interest and brand awareness for HerMD. Lori’s expertise, keen insights, and understanding of our brand and brand values set us up for success to maintain the momentum between our Series A and an additional funding round.”


Becton Dickinson (BD)’s PureWick / Built awareness of a new-to-market medical device

Partnered with Becton Dickinson (BD) to build awareness of The PureWick Urine Collection System, a female urinary incontinence solution. Work is under NDA.

Chris Schlenk, Global VP and GM said, “We partnered with Lori on building awareness of an at-home medical device that had previously only been available in hospitals. We were in uncharted territory, and as a Fortune 200, we had to overcome a lot of internal approvals. Lori's patience and persistence were appreciated by everyone on the team.”


More work includes:

DSS, a multinational company operating business segments in healthcare, blockchain, direct marketing, consumer packaging, real estate, renewable energy and securitized digital assets

  • Took on the roles of content strategist, copywriter and project manager on the newly launched parent company website.

Impact BioMedical, a wholly-owned subsidiary of DSS that drives mission-oriented research and development that addresses unmet needs in human healthcare

  • Crafted sales and marketing collateral for business opportunities seeking partners to develop and/or commercialize technology.

Herogard, a health and wellness startup founded by scientists, doctors and engineers to help flatten the curve of COVID-19, offers medical-grade filter face masks.

  • Handled pre-launch, launch and post-launch communications including pre-orders, media relations and partnership opportunities at the beginning of the COVID-19 pandemic.


 

Additional Experience

Healthcare experience extends to brands that include the CDC, Texas Health Resources, EPT pregnancy test, American Heart Association, GE, Kidde and Tobacco Free Florida.

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